Lufthansa and Amadeus tighten bond

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Lufthansa Group and Amadeus have renewed their longstanding IT partnership and expanded their collaboration.

Lufthansa, Austrian Airlines, Brussels Airlines, Swiss International Air Lines and Air Dolomiti will continue to rely on the Altéa Passenger Service System (PSS) — Amadeus’s airline IT system — to manage reservation, inventory, ticketing, disruption management at the airport and departure control so that they can get their passengers to their destinations as smoothly as possible.

New services designed to transform the way the airline group serves its customers — both online and at the airport – are also included in the partnership. The expanded collaboration with Amadeus benefits areas such as Lufthansa Group’s operations, merchandising, shopping and airport services.

“With this agreement, we not only strengthen our cooperation and ensure operational stability, we also set the foundation for fostering innovation and boosting digitization across our various business areas,” said Roland Schütz, executive vice president information management and chief information officer at Lufthansa Group.

Amadeus’s platform strategy accompanies this expanded technology partnership. The Amadeus Airline Platform provides airlines with more agility and greater collaboration opportunities with startups and partners to innovate, experiment and shorten delivery cycles.

“This expanded agreement is proof of the longstanding partnership we have with the Lufthansa Group,” said Julia Sattel, president, airlines, Amadeus. “Our technology will support Lufthansa Group in achieving its business goals from shopping to operations, enabling the group to deliver the same high-quality retailing and passenger experience across its different airlines.”

Through this expanded partnership, Amadeus e-Retail will continue to power Lufthansa’s website. Lufthansa Group also intends to collaborate with Amadeus to develop an improved online experience across its brands. With Amadeus’s new Digital Experience Suite and Instant Search technology, the group will be able to optimize its customers’ user experience – such as by changing the user interface on its digital touchpoints and the booking flow, or by building new landing pages for inspiration and traffic acquisition, while leveraging Amadeus open architecture to integrate third-party modules.

Amadeus technology, such as Flex Pricer , also continues to support Lufthansa Group in other shopping areas – this technology means that Lufthansa Group can display all airline fares across all routes, creating instant upsell opportunities as passengers can easily see the cost and benefit of upgrading to a higher fare class for any given flight.

Another short-term benefit for travelers is that Lufthansa Group airlines are consolidating payment services with Amadeus for their websites in order to offer travelers a one-stop and consistent payment experience over all Lufthansa Group websites.

Lufthansa Group passengers will also benefit from Amadeus’s airport and disruption management technology, for instance through Amadeus ACUS Mobile, which enables Lufthansa Group airlines to check in and process passengers remotely or at any mobile station around an airport, independently of existing airport infrastructure.

Amadeus technology will also continue to support Lufthansa Group in areas such as the automatic recovery of passengers in case of delays, and flexible payment for ancillaries at the airport check-in desk.

A key element of this renewed partnership is that Lufthansa Group now has a single contract, so that airlines can pick and choose from a menu of solutions. For the Lufthansa Group brand, this new long-term agreement will also facilitate the integration of airlines in the group, to ensure a consistent and high-quality passenger experience for all travelers, no matter which airline they fly with.

 

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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