Dubai and Disney launch plastics initiative

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Dubai Airports and Disney Middle East have teamed up to raise awareness of recycling and the need to eliminate single-use plastics.

Throughout July, Toy Story 4 activity stations will be dotted around the four concourses of Dubai International Airport. The stations will show young passengers how to transform recyclable materials into toys by making their own ‘Forky’, based on the character of the same name in the Disney and Pixar film. There will also be a competition to ‘Find Forky’ and to win a family trip to Paris.

“This summer we are making the topic of recycling fun for children and the young at heart, with some much-loved characters from Toy Story 4, inviting passengers to bring their single-use plastics to our craft stations and helping them turn it into toys,” said Matt Horobin, director of brand engagement at Dubai Airports.

“Last month we announced our intention to eliminate single-use plastics from all customer areas of our two airports and this is an interesting way of bringing our younger customers on the journey with us by showing them how important it is to be mindful of what we consider trash.”

Further educational activations and initiatives will be supported over the coming months as Dubai Airports’ food, beverage and retail outlets reduce and ultimately eliminate single-use plastics.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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