Heathrow and Publicis Sapient in digital partnership

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Publicis Sapient, the digital transformation hub of Publicis Groupe, is to help London Heathrow Airport accelerate its digital transformation efforts.

The hub was tasked with assisting Heathrow to reimagine the future of the digital passenger experience, with the first live example being a recently unveiled re-design of heathrow.com.

In a bid to provide a contemporary, seamless and personalized journey to both its existing and new passengers, Heathrow enlisted Publicis Sapient to assist in future-proofing its business, substantially building its audience and commercial revenue while migrating several existing websites onto one core platform via AEM (Adobe Experience Manager).

Publicis Sapient worked with Heathrow in the conceptualization and creation of the new digital platform by helping to provide the airport with business, digital and content strategy, technology and client experience from the outset. The result is multiple efficiencies gained from maintaining a single experience platform: a more seamless user experience aligned with Heathrow’s core brand values and branding, and an initial increase in brand preference.

Pete Burns, director of marketing and digital at Heathrow, said, “It’s fantastic to be working with Publicis Sapient on our digital efforts.  Heathrow is committed to giving passengers the best airport experience in the world, and we understand the importance of innovation in relation to our digital approach. That is why our new website has been entirely reorganized around the passenger for a seamless, unified offer that is fit for future purpose. We are excited for what we can further achieve together on our transformation journey.”

Heathrow is aligning all of its websites (including parking and retail) under one primary URL, www.heathrow.com, to provide a personalized experience to every passenger.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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