Heinemann and Pallini promote Limoncello at Bologna

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Heinemann Duty Free and Pallini are celebrating one of Italy’s most iconic liqueurs with a summer campaign at Bologna Airport, Italy, from August 1 to September 15.

This is the first campaign of its kind that Pallini has developed exclusively with Travel Retail Italiana, a subsidiary of Heinemann.   

Customers are invited to observe the creation and craftsmanship work of the iconic ceramic bottles of Pallini’s Amalfi Coast Limited Edition Limoncello. Two Italian artists will paint a limited exclusive edition of bottles with Bologna inspired details – passengers will have the chance to win the bottles in a raffle.

Travelers at Bologna will be able to watch the demonstration even before security, thanks to displays placed on a Pallini branded Ape car, which will show the artists at work. Passengers will also have the opportunity to taste Limoncello at various locations across the airport, both landside and airside. They will have the chance to win an exclusive weekend trip to Italy’s Amalfi Coast.

“Partnering with Pallini was a pleasure. Our shared goal is to be at the forefront of innovation, creating memorable moments for air passengers in travel retail. The prospect of winning a very special trip or a super-limited-edition bottle is unique and will help to entice even more passengers into our stores,” said Karl Niendorf, managing director of Travel Retail Italiana.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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