Iberia pilots facial recognition

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Spanish airline Iberia has unveiled a facial recognition pilot project at its hub in Terminal 4 at Adolfo Suárez Madrid-Barajas Airport.

The pilot scheme, run in conjunction with Aena, IECISA, Gunnebo and Thales, is intended to improve the customer experience at Madrid by enabling passengers to identify themselves at both general and fast-track security control and at the boarding gates using their biometric profile, thus eliminating the need to show travel documents.

The new system will be tested during a period lasting between six and 12 months with Iberia passengers bound for Asturias or Brussels, both destinations served with up to five daily Iberia flights. It will enable users to register via an app on their mobile devices, and also available on the kiosks placed at check-in counter 848 and in front of the security control area of T4. The facial recognition system is also installed at T4 boarding gates J40 and J58.

Passengers can sign up using the Iberia or Aena apps or at the kiosks in T4, where they must scan the QR code of the boarding pass and associate it with their profile. The registration process need be performed only once during the testing period.

The facial recognition pilot project is part of Iberia’s digital transformation program, which aims to connect all operations involving customers and employees.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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