London-based architects The Design Solution has partnered with retail operator Dufry to launch a stylish new arrivals store at Amman Queen Alia International Airport, Jordan.
Travelers are led into the 700m² (7,500ft²) arrivals store through an elegant white entrance arch, designed to reflect the shape of the opening to a traditional Bedouin tent. The food, jewelry, perfumes and cosmetics have been given a local flavor to help create a sense of place. This is supported by a central promotional space and a series of digital in-store displays.
Kevin Patience, design director at The Design Solution, said, “The design was principally inspired by the beautiful, shifting natural forms of Jordan’s desert dunes, interwoven with contemporary expressions of classic Arabic geometric patterns, blending the natural beauty and the cultural heritage of the region.
“In tandem with the aesthetics of the design we also ensure that the commercial layout provides maximum support for the commercial performance of the space. The elegant, dune-shaped ridge canopy used over the store was designed to reflect the mesmerizing, flowing patterns of Jordan’s wind-shaped sand dunes and bring to mind the beauty of the country’s iconic desert locations, such as Wadi Rum.”
Dufry will now look to redesign the retail experience in the departures with further input provided by The Design Solution team.
Interested in airport retail areas? Check out the ‘Commercial Development, Retail, Concessions & Media’ stream at the Passenger Terminal Conference, which takes place during Passenger Terminal Expo, on March 26, 27 and 28, 2019, in London.
The Design Solution will also be exhibiting at the Expo.
