Manchester launches ‘More than an airport’ campaign

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Manchester Airport has launched a visual campaign to celebrate all the things that make the North of England a great place to live, visit and trade with.

The new campaign will see people, businesses, tourist sites, charities and other organizations feature in a series of images that will be displayed across the airport campus, on social media and online, and at various sites across the region.

More than 50 companies and individuals from the North feature in the campaign, among them the University of Manchester, transport network Metrolink, award-winning exporters such as Uncle Joe’s Mint Balls, several schools across Greater Manchester, Saltaire Brewery in Yorkshire, festivals such as Leeds Pride, and tourist attractions in Cumbria and Wales.

Andrew Cowan, CEO of Manchester Airport, explained, “What the creation of this campaign has done is enable us to fully understand the many ways in which the international connectivity we provide truly makes the North a great place to visit and do business with.

“We are also proud to be able to showcase the many community groups and organizations we support each year and promote businesses who are doing great things around the world through the eye-catching imagery.”

Aimed at highlighting the role Manchester plays in creating jobs, inspiring young people, enabling trade links and attracting investors and visitors to the North, the campaign includes a series of sub-themes, such as: a community champion; a bright future; a warm welcome; and a diversity champion.

The visually led campaign includes key facts and figures under each theme, such as the fact airport colleagues deliver more than 9,000 hours of volunteering each year, that Manchester Airport provides direct links to 35 of the UK’s top 50 export markets and that visitor attractions have enjoyed a 200% surge in bookings since direct flights to China were launched in 2016.

It will also showcase the lasting legacy the airport’s £1bn (US$1.22bn) transformation will have, be that through job creation, or the world-class airport it will create to continue connecting the North to key global hubs.

With more than 29 million passengers and an extensive catchment area that reaches as far north as the Scottish borders, south to the Midlands, east across Yorkshire and west to North Wales and Merseyside, Manchester Airport continues to add routes that in the UK can only be found outside of London.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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