CloudSpa, a new nail and beauty bar at London Gatwick Airport, is offering pampering sessions for couples including foot waxing, manicures and pedicures, free of charge for a limited time, as part of its grand opening.
A recent survey conducted by the airport found that nearly two thirds of males (64%) admit to doing very little pre-holiday grooming other than getting a haircut. As a result, over half (61%) of women said they would be keen to give their partner at least one extra beauty treatment before their holiday together. In addition to this, a fifth of males (19%) believe their partner is embarrassed by their lack of pre-holiday grooming.
Females were also found to spend almost twice as long as their male counterparts on their pre-holiday grooming regime (2.7 hours compared to 1.5 hours), and also spent significantly more on products and treatments per trip – £95/US$120 compared to males’ outlaying of £57 (US$72) per trip.
Joel Sutton, CEO of CloudSpa, said, “Since opening, we’ve had couples come together to both have manicures and pedicures and even had some ladies wanting their partners to get a brow tidy. Offering the free treatments for couples will hopefully encourage more men to try treatments to get beach ready and feel less worried about what their partner thinks of their grooming habits.”
Despite the differences between the sexes, the research found that 26% of men admitted to enjoying being pampered as it gets them excited about their holiday. This was compared to 58% of women.
Denise Weekes, retail business development manager at Gatwick Airport, said, “We know that women typically enjoy a pre-holiday pamper, but we have also seen an increase in male grooming, so want to offer something that both men and women can take advantage of before they fly.
“This pilot pampering scheme will offer couples the opportunity to put their feet up and feel polished before they jet off, so whether you’re looking for an excuse for your partner to join you, or if they simply didn’t have time ahead of their holiday – there’s a range of treatments on offer that are quick and fuss-free.”