Sydney extends Heinemann contract

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Sydney Airport has extended its concession with Heinemann Tax & Duty Free for an additional eight years, from 2022 until 2029.

With the new agreement comes the exploration of data and technology initiatives, with both parties working together to create an omnichannel approach to shopping at Heinemann Tax & Duty Free at Sydney Airport, enhancing both the digital experience of passengers and marketing strategies in relation to duty-free products.

At the heart of the Heinemann’s plans to elevate the shopping experience at Sydney Airport is the introduction of new zones designed to create a seamless customer experience. These areas include generational spaces featuring on-trend and new brands, targeting brand-driven passengers and giving them access to new luxury products.

In addition, Heinemann Australia will continue to differentiate its perfume assortment from the domestic fragrance market by providing spaces for travelers to try some of the world’s most exclusive and sought-after brands.

The new shop layout will be a world-class promotional zone dedicated to fine champagnes, caviar and some of the world’s best cognacs.

“The new agreement is based on a collective shared vision concerning an evolution and optimization of the current space,” explained Richard Goodman, managing director of Heinemann Australia. “The redesigned retail spaces will set a benchmark for modern duty-free shops.”


Interested? You may like the Commercial Development, Retail, Concessions & Media stream at this year’s Passenger Terminal CONFERENCE. The full conference program can be found here

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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