IDeaS onboard at Zurich

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IDeaS Revenue Solutions, the USA-based revenue management software and services provider, is to implement its Car Park Revenue Management System (CPRMS) at Zurich Airport in Switzerland.

Zurich’s partnership with IDeaS will employ analytics to automate optimized pricing decisions and enhance revenue performance across the airport’s 15,000 public parking spaces.

IDeaS CPRMS will move the commercial team at Zurich from its existing complex, manual pricing approach to an automated and more dynamic pricing environment, delivering revenue-enhancing decisions directly to the ADVAM AltitudeReservation platform. The solution will also drive more profitable parking business performance by using predictive analytics to produce data-driven pricing decisions.

Finally, IDeaS CPRMS will enable Zurich to improve its revenue management strategy, automating optimized tactical decisions and enabling the commercial team to better capitalize on profitable opportunities.

Ronny Grau, parking and mobility director, Zurich Airport, said, “While overall commercial performance at Zurich Airport has been good, IDeaS CPRMS will help us to grow our pre-booked parking business faster. As we begin the next phase of our revenue management journey, we are confident that investing in more sophisticated technology will drive better revenues by forecasting and optimizing demand across our car parks in a way we never could before.”

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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