A ‘tunnel cinema’ has been unveiled at Zurich International Airport, the result of a collaboration between operator Flughafen Zürich and Switzerland Tourism.
The new feature has been installed in the Skymetro rail shuttle at Zurich Airport, where it will be seen by both arriving and departing international passengers. It has already proven popular with travelers, and, featuring the latest technology, is expected to last for some years.
The cinema replaces a technologically obsolete ‘flip book’ system that had been in operation since 2006. Vertical rows of pixels – known as LED sticks – create a 16:9 format film. Attaching 432 rows to the tunnel wall produces 36 frames per second and the new system means that the films are 50% longer than before. Furthermore, the content can be digitally activated quickly and easily, guaranteeing a high level of flexibility.
Flughafen Zürich made a conscious decision not to broadcast commercial content via the new cinema, which will focus instead on Switzerland’s scenery across the seasons.
The new system was developed by Canadian manufacturer Adtrackmedia, which is behind similar installations in subways around the world.