Sharjah International Airport in the United Arab Emirates (UAE) has re-opened its duty-free shopping area following the renovation of more than 19,000ft² (1,800m²) of retail space. The development is part of the airport’s efforts to provide passengers with a diverse range of luxury products, souvenirs and services, tax free. The duty-free stores are run by retail operator Dufry.
The new development includes a special shopping area called Rooh Al Arabeyyah, where travelers have the opportunity to purchase a wide variety of local goods and products. It also features global brands such as Giorgio Armani, Tom Ford, Dior, Swatch and Pandora.
As part of the development, passengers can now purchase items before departure and have them delivered at their destination upon arrival. To promote the offering, Dufry is providing a 10% discount for anyone using the new service. In addition, a new Hudson convenience store is expected to open shortly.
Ali Salim Al Midfa, chairman of Sharjah Airport Authority, said, “Our main aim is to provide passengers with a unique travel experience at Sharjah International Airport. The renewal of our duty-free market facilities is part of our ongoing commitment to innovation and exclusivity through unique partnerships with the world’s largest luxury brands and businesses.”
Andrea Belardini, Dufry divisional CEO for Asia, Middle East and Australia, said, “The completion of our new store marks another important step in our journey to deliver retail excellence and a world-class customer experience to passengers visiting Sharjah International Airport.
“With the introduction of many new brands and a striking new store space, we have taken travel retail to another level for our customers and have underpinned this with significant investment in our staff training to emphasize our dedication to customer service.”