Clear Channel Airports (CCA) has signed a new five-year airport advertising contract with Palm Beach International Airport (PBI) in Florida.
CCA was selected over two other out-of-home (OOH) advertising companies via a competitive process and the win marks the third major contract the company has announced in 2019, following Philadelphia International Airport (PHL) and Omaha Airport Authority’s Eppley Airfield (OMA).
“We have invested, innovated and customized together with PBI for many years and we’re excited to continue to evolve the passenger and advertiser experience at PBI to make it even more inviting,” said Morten Gotterup, president, Clear Channel Airports.
The new state-of-the-art media program will enhance the passenger experience and seek to capture the attention of all passengers. CCA will incorporate diverse media assets and the latest in digital technology into the media network to meet the demands of a robust group of current advertisers and attract new brands.
Key details of the new PBI program include a: comprehensive, head-on digital network throughout the concourses; flight information display system (FIDS) LCD network; V-portrait LCD network throughout baggage claim; and multiple state-of-the-art, large-format LED video walls.
CCA will also provide PBI with integrated and energy efficient custom fixtures that complement architecture and passenger flow; experiential zones; and regionally themed wall-scapes.
CCA is the Americas-based airports business of Clear Channel Outdoor Holdings.