Out-of-home advertising firm Clear Channel Airports (CCA) has been awarded a five-year contract to provide an immersive digital media network at General Mitchell International Airport in Milwaukee, Wisconsin.
The new advertising program from Clear Channel Airports will complement the terminal’s current aesthetic and includes two large format LED video walls in the two concourses; a digital LCD network throughout both concourses; terminal-wide digital network for both concourses and baggage claims; sponsorship and marketing opportunities, interactive and staffed kiosks and specialty displays; and exterior terminal assets for jet bridges, the parking deck and terminal exterior. CCA will begin the installation of the new network on February 1, 2017.
Chris Abele, executive, Milwaukee County, the airport operator, said, “This new agreement helps the airport create a sense of place, generate additional revenue and keep costs low for travelers. I am pleased that Clear Channel Outdoor Americas is helping us make visitors aware of the many national brands that call Milwaukee home.”
John Moyer, senior vice president, business development, CCA, said, “Clear Channel Outdoor Americas’ roots in Milwaukee date back to 1860, so we couldn’t be more proud about growing our relationship with the county and local community by way of our extended partnership with General Mitchell International Airport. Our collaboration with the airport over the past 25 years continues to provide travelers with innovative, advanced advertising experiences. Our new media program will offer a whole new level of opportunities for passenger engagement and we’re very excited to begin installing our new digital assets.”
General Mitchell International is a medium hub airport owned and operated by Milwaukee County with non-stop flights to more than 35 cities and one-stop connections to more than 160 cities worldwide, serving Wisconsin, northern Illinois and Chicago. CCA has operated the advertising concession at General Mitchell International since 1990.
Written by Dan Symonds