Advertising provider Clear Channel Airports (CCA) has won a five-year renewal contract with Broward County’s Fort Lauderdale Hollywood International Airport (FLL) in Florida to provide a new state-of-the-art digital advertising network.
The new marketing program at FLL creates an opportunity for advertisers to connect with visitors and grow regional commerce. The media upgrades are due to begin on October 1, 2018, and will include new Zeus screens at all terminals, video walls and baggage-claim belt wraps throughout the airport.
Morten Gotterup, president, airports, Clear Channel Airports, said, “With a booming economy driven by increased leisure travel and a rejuvenated downtown area attracting visitors and residents alike, the city of Fort Lauderdale offers a very compelling opportunity for brands to influence and win customers.
“We’re proud to partner with the Fort Lauderdale Hollywood International Airport for another five years to create one of a kind advertising experiences for their growing number of air travelers.”
FLL hosted 32 million passengers in 2017, up 11% year-on-year.