E-commerce platform Grab has launched its order-at-table (OAT) product into full-service restaurants in UK and US airports.
OAT enhances travelers’ dine-in experiences at restaurants by enabling them to order via a smartphone app. Upon arrival at a participating restaurant, guests can order from a server or choose to scan a QR code, tap an NFC-enabled device, or enter a unique URL and be given the option to order their meal and pay digitally.
Developed with strategic insight from SSP Group, OAT also reduces waiting time, as well as giving participating restaurants valuable insight into customer preferences.
“We saw that there was an increasing market demand for solutions at airport restaurants that enhance travelers’ dining experiences,” said Jeff Livney, chief experience officer at Grab.
“While some airport restaurants have deployed tablets at the table, this technology is expensive, requires significant maintenance and limits the flexibility of space and table designs. In a growing BYOD [bring your own device]world, OAT gives guests the option to order and pay directly from their secure mobile devices, while still receiving a tailored dining experience.”
Restaurant image by Marco Guerrero on Unsplash