LAX launches expanded on-demand food pilot

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Los Angeles World Airports (LAWA) and Unibail-Rodamco-Westfield (URW) have teamed up with Fly with Breeze (Breeze) to pilot an on-demand food service program in LAX Terminal 2.

The new service will offer guests healthy dining options and the opportunity to order anytime, anywhere. The pilot uses the concept of a ‘ghost kitchen’, in which food will be prepared in existing kitchen space within the terminal. This innovative model supports sustainability and small business development at LAX, without the need for new construction or infrastructure.

“The addition of Breeze provides our LAX Shop and Dine users with yet another online food and beverage offering that passengers can pre-order for convenient and speedy pickup on their way to the gate or upon arrival,” said Justin Erbacci, interim chief executive officer, LAWA. “Breeze is another great example of how LAX is leveraging innovative digital technologies to improve the guest experience, while also encouraging entrepreneurship and increasing opportunities for local and small businesses.”

Breeze’s healthy, fresh menu items include breakfast options ranging from US$8-14, such as overnight oats, green smoothies, açai jars, gluten-free avocado toast and breakfast bowls. Lunch and dinner options range from US$14-17 and include a salmon bowl, chicken harvest bowl, chicken zucchini noodle salad, grass-fed meatball bowl and a vegan Buddha bowl.

To order from Breeze, LAX guests choose from a selection of curated meals and snacks on www.LAXshopdine.com, or through the Breeze app. Food is then delivered to Breeze’s kiosk inside the terminal at the customer’s selected pickup time, or within five to seven minutes where immediate delivery has been requested. Menu options cater to a range of diets and lifestyles, including vegetarian, vegan, gluten-free and paleo.

Orders placed in advance can be picked up with no line or waiting at the kiosk near the Terminal 2 dining terrace. Guests can pay through Apple Pay or any major credit card.

“Breeze manifested from a very personal pain-point of mine,” said Annabel Lawee, founder, Breeze. “I was traveling frequently for business, and I have celiac disease – there were few, if any, options for me at airports. Breeze helps fill that void by providing access to wholesome and delicious food, while maintaining a seamless experience for LAX guests.”

“Breeze is a great example of how we can give customers more choices, more personalization and greater convenience in the same space we occupy today,” said Dan Hough, URW’s vice president at LAX. “By finding creative solutions, utilizing existing space, and partnering with innovators both inside and out of the airport, we’re enhancing the experience for everyone.”

The pilot program is part of LAWA’s ongoing modernization of LAX to make the airport experience more efficient and stress-free for guests. Last year, LAWA and URW Airports launched LAXshopdine.com, a digital marketplace that offers online catalogs of retail options and dining menus along with the ability to pre-order food at select restaurants.

 

Interested? You may like the Commercial Development, Retail, Concessions & Media stream at this year’s Passenger Terminal CONFERENCE. The full conference program can be found here

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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