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Lounge

American Airlines to redesign its Admirals Club lounges

Helen NormanBy Helen NormanApril 29, 20152 Mins Read

American Airlines has announced that it will be renovating, redesigning and in some cases expanding its range of Admirals Club airport lounges over the next few years. Work will begin with the lounges at Phoenix Sky Harbor International and São Paulo International airports, which have now both been closed for construction.

Fernand Fernandez, vice president – global marketing, American Airlines, said, “In the future, when our customers see an Admirals Club sign anywhere in the world, they’ll know they’ll find a reliable, modern space where they can charge their devices, grab a bite to eat, get caught up on work or unplug from the world around them. Our goal is to create spaces that are more in line with how people live and spend their time today.”

Renovated clubs will be instantly recognizable to customers, with entryways featuring the American Airlines logo on sleek, white glass. Once inside, customers will be greeted by representatives who are stationed at modern check-in podiums, ready to assist with travel and upgrade needs. Lounge areas will receive a contemporary style overhaul, with a mix of tan and gray tones and accents of rich red, along with lighting and other elements that blend in white oak wood and stainless steel.

To improve customers’ comfort as well as productivity, the redesigned clubs will feature a variety of custom-made furniture pieces, from communal tables to high-backed chairs outfitted with power outlets and USB ports, making it easier to charge personal devices and stay connected.

Restrooms will also be given a modern treatment, with new countertops throughout, and each lounge will feature artwork that represents the destination in order to create a sense of place for passengers. The renovation process will expand some clubs, including the Phoenix Sky Harbor lounge, giving customers more space to relax and new seating options.

American Airlines will start construction on clubs in Miami, New York (JFK), Dallas/Fort Worth and Los Angeles airports this year, with clubs in Chicago, London and other key cities entering the renovation phase in the coming years. Ultimately, the makeover will reach all

of American Airlines’ lounges.

The airline is also upgrading its food and refreshments at the lounges, including a healthy selection of complimentary offerings such as Greek yogurt, oatmeal, hearty soups and sweet and savory snacks, with more food enhancements due in the summer.

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