Plaza Premium Group and DragonPass International, a leading airport ecosystem digital platform provider, have announced a strategic partnership to offer an integrated program of airport experiences to their corporate clients through direct access to one of the largest airport lounge and services networks globally, providing end-to-end airport hospitality products and services and a digitally led customer experience.
The newly formed partnership aims to reach and serve more businesses and travelers worldwide, increasing B2B2C (business-to-business-to-consumer) accessibility to premium travel services. Clients of Plaza Premium Group and DragonPass, such as financial institutions and corporates, will be able to offer their customers access to the best of both worlds: exclusive access to high-quality lounge experiences offered by Plaza Premium Group’s flagship brand, Plaza Premium Lounge, and a worldwide network of global lounges aggregated by DragonPass. Plaza Premium Lounges currently has over 196 own-brand and third-party-managed lounges worldwide, while DragonPass offers a network of 1,200 lounges globally.
Bora Isbulan, chief commercial officer of Plaza Premium Group, commented, “Partnering with DragonPass is one of the key initiatives in our global business transformation to reshape distribution dynamics in the evolving travel market. Together, the two companies are set to offer over 1,700 lounges to corporate clients by 2024-2025. The partnership will not only provide the biggest and best-quality airport services, but very importantly, it aims to offer a strong, flexible, innovative, data-driven and affordable 360º airport hospitality solution to our customers.
“In the post-Covid-19 era we will see greater demand for navigated airport services, assisting travelers through airport arrival with transfers and fast-track services, and greater demand for lounge and in-terminal hotel use, as these services help travelers minimize interactions with others and alleviate stress. The collaboration with DragonPass will help us meet these needs in more locations around the world and make travel an enjoyable and comforting experience once again.
“The partnership is an exciting, game-changing opportunity to extend and elevate our service offering globally, and supports us in our expansion plans across territories, services and beyond.”
Mark Koch, CEO of DragonPass International, added, “I am delighted that DragonPass and Plaza Premium Group have formed a strategic partnership that not only creates the largest global lounge network in the world but also helps to evolve the ever-outstanding airport ecosystem environment and existing programs for travelers all over the world, backed by the market’s leading technology. This alliance is formed by the great respect we have for each other, along with the long-term relations built on trust and transparency, as we form closer ties and take the global travel market by storm.”