KLM connects travelers through live hologram bar

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Dutch airline operator KLM has installed pop-up hologram bars at airports in Norway, Brazil and the Netherlands, where passengers can speak with fellow travelers to exchange local travel tips.

Using a live connection, customers can chat with a hologram of their counterparts at the destination airport, enabling them to share real cultural insights of the country in question. With the help of the Take-Off Tips bar, customers can talk to each other at airports in Amsterdam Airport Schiphol, Oslo Airport and Rio de Janeiro – Antonio Carlos Jobim International Airport.

Natascha van Roode, head of marketing, KLM, said, “In our industry it is such a joy to be able to bring people together time and time again. We have been celebrating this in our latest marketing campaign and Take-Off Tips is no exception. We continuously strive to facilitate contact between customers, including using new technologies to create memorable experiences.”

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Dan joined Passenger Terminal World in 2014 having spent the early years of his career in the recruitment industry. As assistant editor, he now produces daily content for the website and supports the editors with the publication of each exciting new issue. When he’s not reporting on the latest aviation news, Dan can be found apprehensively planning his next DIY project.

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