Swiss chocolatier Lindt has partnered with travel retail operator DFS Group to open a new concept at Hong Kong International Airport in China.
The new store features an eye-catching wall feature, offering travelers a pick-and-mix selection of the latest Lindor chocolate truffles. Passengers can create their own ideal mix to take with them on their journey or create a gift bag complete with a personalized gift card.
The shop will also feature a bespoke space created for the Lindt Master Chocolatiers where live demonstrations will showcase the Lindt tradition of craftsmanship, artistry and innovation.
Thierry Canivet, senior vice president food and gifts, DFS Group, said, “DFS continuously strives to create shopping experiences that surprise and delight our customers and we are proud to partner with Lindt to do just that with the new shop-in-shop at DFS, Hong Kong International Airport. This engaging approach to the food and gifts segment will provide travelers with a lasting memory of their travels and we look forward to what we are confident will be a successful new take on this exciting category.”
Peter Zehnder, head of the Lindt & Sprüngli global duty free division, said, “We are delighted to have launched our latest concept in Asia and believe that there is a huge opportunity for Lindt in the region. Our well-known brand of premium chocolate offers a wide range of bestseller products, a continual flow of innovations and strong activations beyond ordinary price-offs to drive category sales.”