Modernized retail concepts unveiled at Copenhagen and Hong Kong airports

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Retail operator Gebr Heinemann has completed the transformation of its new flagship duty-free store at Copenhagen Airport, Denmark. The Tax Free Heinemann store is one of six duty-free shops Gebr Heinemann operates throughout the airport.

Raoul Spanger, executive director for retail and HR at Gebr Heinemann, said, “Our experience tells us that travelers like to sense where they are and the passengers appreciate the Danish architecture and Nordic atmosphere. The city of Copenhagen is one of the most important centers of design, fashion and beauty trends and therefore a perfect source of inspiration for us.”

Work took place in several phrases throughout the first half of 2018 and resulted in more than 200m² (2,150ft²) being added to the floorplan. As the centerpiece, Gebr Heinemann installed a state-of-the-art make-up section, complete with interactive screens, make-up tutorials, a selfie photo booth, and charging stations for mobile devices.

Hong Kong Airport
In Asia, Gebr Heinemann has opened eight new confectionery shops under its Sweet Dreams brand at Hong Kong International Airport, China.

The concepts cover a total area of 820m² (8,800ft²) and incorporate innovative customer engagement offers including 3D shows, chocolate printers, virtual reality entertainment, and games for children.

Marvin von Plato, CEO of Heinemann Asia Pacific, said, “We wish to thank those responsible at the airport for giving us the chance to run the confectionery shops according to our ideas, and we look forward to long-term cooperation. We want to redefine the possibilities of presenting confectionery with our concept, and create a really fun shopping ambience that inspires and captivates our customers.”

Cissy Chan, executive director, commercial, Airport Authority Hong Kong, said, “The new confectionary concession creates a unique unparalleled experience for passengers. We believe that our partnership with Heinemann will be a successful one and together we will be able to develop and evolve this category faster.”

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Dan originally joined Passenger Terminal World in 2014 having spent the early years of his career in the recruitment industry. As online editor, he now produces daily content for the website and supports the editor with the publication of each exciting new issue. When he’s not reporting on the latest aviation news, Dan can be found on the golf course or apprehensively planning his next DIY project.

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