New concessionaire sales information system at Kempegowda 

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GrayMatter has installed real-time point of sales (PoS) data integration and commercial analytics across all concessionaires at Kempegowda International Airport, Bengaluru (KIAB), India.

The new solution from the Bangalore-based airport analytics provider is designed to provide a better passenger shopping experience at the airport through targeted positioning of products and relevant offers. The solution delivers data-driven business insights around performance of F&B outlets, retail stores, duty-free shops, product categories and products, as well as around customer preferences.

Installed for Bangalore International Airport Limited (BIAL), operator of KIAB, the system features real-time, non-intrusive extraction of sales data from POS terminals at the airport stores using Store Sense, GrayMatter’s proprietary Internet of Things device. Data extracted from Store Sense interfaces with BIAL’s billing system and is further used for income computation that forms the basis for invoicing concessionaires. Data from store sense is also analyzed, enabling decision making and reporting using state-of-the-art data warehousing, dashboarding and visualization techniques.

Kenneth Guldbjerg, chief commercial officer of BIAL, said, “KIAB works with partners such as GrayMatter to offer our passengers a technologically superior, seamless airport experience. I look forward to seeing the results of this implementation, including the transparency that it will lend to retail revenue reporting. I expect the new system to provide BIAL’s commercial team with invaluable customer insights to help in decision making.”

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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