Sydney Airport opens You Beauty pop-up store

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Sydney Airport has unveiled an exclusive pop-up in partnership with APGP Retail and hit Mamamia podcast You Beauty at the T2 Domestic terminal.

Making its Australian debut, the You Beauty pop-up showcases a curated collection of Australian and New Zealand skincare brands including Trilogy, Lanolips and Sukin.

Part of the Mamamia network, You Beauty combines the knowledge of beauty expert Leigh Campbell with the rising popularity of podcasts among mobile audiences.

Sydney Airport general manager Retail Glyn Williams, said, “We’re always looking to the broader market and taking on board customer feedback to deliver a truly exceptional retail experience, so we’re honoured to bring the You Beauty concept to life in another Australian first.

“We’re also extremely proud to support the Australian and New Zealand skincare brands featured within You Beauty’s beautifully designed store. We’re looking forward to seeing our customers enjoy this unique, limited-time experience.”

Edward Tanzil, director of APGP Retail, commented, “I was truly inspired by Mia’s passion and the timing was perfect for a concept tailored to the busy Christmas period.

“You Beauty is the ideal brand to bring to life at this time of year – it’s fresh and fun, and we know the curated brands will resonate with customers.”

The You Beauty store is live until March 2019 and is located near the T2 casual dining precinct on the way to Gate 31.

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Kirstie joined the team in early 2017 and brings writing, communications and client experience with her. Now an assistant editor, she produces content for our magazines and websites. Away from the office, you will find her blogging on her lifestyle website or searching the internet for photos of sausage dogs.

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