Paris-based Lagardère Travel Retail has launched The Fashion Gallery at Vienna Airport, bringing a series of top brands together in a single section of the Austrian airport.
The opening took place on September 6, and was attended by Frédéric Chevalier, COO Europe, Middle East and Africa, Lagardère Travel Retail, and Julian Jäger, member of the management board of Flughafen Wien.
“Fashion is a very important category for us and a key strategic asset for Lagardère Travel Retail. The opening of another Fashion Gallery proves that our concept has become a brand in itself, highly appreciated by landlords as well as brands. The launch of our fashion activities in Austria further strengthens our relationship with Vienna Airport and accelerates our development in Austria,” said Chevalier.
Lagardère’s Fashion Gallery multi-brand concept is already present at worldwide airports, from Amsterdam Schiphol to Singapore Changi, Madrid Barajas, and more recently Geneva. It has been designed around a unique shop-in-shop layout, in which individual brands are highlighted and the open sales area ensures a varied offering of fashion and accessories. Brands represented at Vienna include Michael Kors, Hugo Boss, Ermenegildo Zegna, Longchamp, Tag Heuer and Chopard. The Fashion Gallery occupies an 800m2 (8,600ft2) state-of-the-art retail space in the Plaza at Terminal 2 behind security.
Vienna Airport’s Fashion Gallery also features the largest LED wall in Europe, offering travelers the opportunity to enjoy a virtual flight over Vienna city center, to the famous Hofburg Palace.
