Billund Airport in Denmark has expanded the use of its BlipTrack technology from BLIP Systems to incorporate the measurement of passenger flow, bottlenecks and dwell time throughout the entire airport.
The open platform, which previously only covered the security process at Billund Airport, provides management with live and empiric information about selected passenger patterns, including walking routes, entrance and exit usage, and time spent in specific areas, such as the car park, check-in, security, and concession areas.
The patterns can be averaged over a day, week, or month, as well as a specific time of day or a specific holiday. Ultimately, this enhances the understanding of how disruptions or changes affect standard behavior and enables the airport to optimize operations.
As the platform collects data in real time, it is also able to provide early warnings about potential congestion. This rapid information will allow the airport to take fast, proactive measures before the situation escalates.
Preben Fugl Andersen, sales manager at BLIP Systems, said, “The basic requirements for happy passengers are easy parking and check-in, speedy security processing, and comfort while waiting in airport terminals. These factors can make or break a passenger’s airport experience and strongly influence how much money they spend in the concession areas.
“Handling passenger flow smoothly and efficiently is key to the success of an airport and its image. To understand and improve individual areas of airport operations, it is important to understand that each area influences another and that the passenger’s journey is seen as a single process, rather than as a string of isolated events, and is key to unlocking potential gains.”
