UK airport marketing specialist Eye Airports has launched a campaign on behalf of technology developers Trace Me to help promote their new smart luggage-tracking device.
The credit card-sized Trace Me Luggage Tracker provides a permanent record of bag ownership which protects travelers’ bags. Each Trace Me tag carries a unique serial number which is held on a secure database and integrated within SITA (Société Internationale de Télécommunications Aéronautiques) WorldTracer’s Bag Management System, used by over 90% of the world’s airlines and over 2,000 airports around the globe.
In the event that a bag does not show up, the Trace Me tag serial number is identified and recorded by the baggage handling staff and entered into the airline’s baggage IT system. The airline then sends Trace Me an immediate request for the identification of the owner.
Tim Hufford, business development director, Eye Airports, said, “This campaign showcases a product which is highly relevant to our audience and we are proud to bring this innovative brand to the airport environment. Through our vast national network, we are promoting Trace Me’s tag to the valuable target audience of both business and leisure passengers who value the security and peace of mind provided by the product.”
Nick Preston, head of sales and marketing, Trace Me Luggage Tracker, said, “Eye Airports’ innovative approach and their strategic positioning offered Trace Me an unparalleled opportunity to present its product to an audience that is 100% relevant to our strategic marketplace. Their understanding and fast response times generated a strong and positive partnership with their clear understanding of our needs and theirs.”
The new campaign is running at London Gatwick, Manchester, London Stansted, East Midlands and Newcastle airports, utilizing a combination of state-of-the-art digital portrait screens and digital screens in baggage reclaim.
