Jackson-Medgar in digital media first

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Clear Channel Airport (CCA) has provided Jackson-Medgar Wiley Evers International Airport in Mississippi with its first ever digital advertising program.

Through a newly upgraded, digital and printed media network, the airport’s new program will boast cutting-edge advertising solutions on a par with other like-sized and larger airports. This comes as part of the airport authority’s new five-year contract renewal with CCA to develop, manage and enhance Jackson-Medgar’s advertising model by implementing the airport’s first-ever digital ad network.

Through the latest digital technology and OOH print media, the new displays are more energy-efficient and environmentally sensitive. Furthermore, some of the existing media assets are being transferred from physical to digital.

Highlights of the new media program include: themed digital network in baggage claim with 75in LCD displays over each bag belt; 12 illuminated tension fabric displays, custom-sized to exactly align with the block wall grout lines; 10 large-format non-illuminated tension fabric displays, packaged to provide exposure on both the east and west sides of ticketing and baggage claim; two floor exhibits, in the grand lobby ticketing area; and two large format translucent window wraps, in the grand lobby over the main exit doors.

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About Author

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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