The route to end-to-end baggage tracking

LinkedIn +

Despite growth in passenger numbers, bagging mishandling rates are plateauing, thanks to ongoing investment in smart technologies, automation and processes, according to a new report from SITA. Peter Drummond, portfolio director baggage, SITA, explains further.

Passenger numbers reached an all-time high of more than four billion last year, resulting in a record 4.27 billion managed bags. As our Baggage IT Insights 2019 report showed, total mishandled bags have fallen 47% from 46.9 million back in 2007 to 24.8 million in 2018. As a result, the annual bill footed by the industry has dropped by 43% to US$2.4bn – compared with US$4.22bn in 2007.

Yet mishandling still happens and the reasons for it stay the same, says the Insights report. Delayed bags accounted for more than three-quarters of mishandlings last year. Nine out of 19 million delayed bags were due to transferring baggage. This is no surprise to us at SITA – transfers are complex with multiple airports and airlines involved.

Tracking is driving down the mishandling rate
But bag tracking promises a better future for passengers. Many of the improvements we have seen to date have been partly driven by IATA’s Resolution 753, which came into effect in June last year.

The resolution has undoubtedly provided an incentive for airports to invest in technology to reduce lost or delayed baggage. The findings of the SITA 2019 Baggage IT Insights report show that implementation of bag tracking, at loading especially, is greatly helping minimize baggage mishandling. Loading is one of the easiest stages to introduce tracking and is one of the four tracking points crucial to Resolution 753 compliance.

Machine-learning analysis of millions of records
We analyzed 10 million records in our BagJourney service, using machine learning tools. We found that bag tracking implementation at loading is helping airlines improve their baggage mishandling rate by between 38%, where good processes are already in place; and by up to 66%, where no tracking had been done previously.

Many airports provide common-use baggage reconciliation systems (BRS) and we’d advise airlines to use them where available rather than introducing their own. These systems can reinforce airlines’ baggage processes and improve the tracking capability of each piece of baggage.

Take Etihad Airways, for example. The airline reported a 33% improvement in mishandled baggage compared with 2017. Its baggage management system tracks baggage across its network and links to the BRS at originating stations, as well as a baggage handling system in Abu Dhabi. Etihad’s baggage management system also helps track global compliance and hub planning for transfer prioritization.

Baggage tracking technology enhances customer satisfaction
While Resolution 753 aims to advance airline and airport operations, it also opens up an opportunity for airlines to enhance passenger satisfaction by providing baggage updates to mobile devices.

In SITA’s 2019 Passenger IT Insights report, we found that baggage claim remains a pinch-point in the passenger journey. It causes considerable stress and frustration. Yet one-quarter of passengers who received baggage notifications on their mobile devices reported an 8.6% improvement in satisfaction compared with non-tech passengers, who had to rely on public audio announcements and flight information displays.

Interestingly, three out of the top four mobile services on passengers’ wish lists were linked to tracking their baggage. Some 65% said they’d report mishandled bags via their mobile devices, 64% want to track their baggage via an app, and 63% said they’d like a collection notification of their bags on arrival.

Real demand for real-time services
This highlights the real demand for airlines and airports to provide real-time, personalized services to mobile devices when it comes to passenger bag tracking.

S7, the second-biggest airline in Russia, recently opted to integrate baggage tracking data provided by SITA into its mobile app. Now, half of its 16 million passengers receive baggage notifications via the mobile app. It’s helping to allay the anxiety passengers have about their baggage in transit.

Passenger demand for bag notifications
As the SITA Baggage IT Insights 2019 research shows, S7 is actively pursuing baggage tracking capabilities for the future. That includes testing tracking using radio frequency identification (RFID) technology.

There’s no doubt from our research that real-time bag tracking information via mobile apps is the way to go. It’s now on the self-service investment agenda for the vast majority of airlines over the next three years, along with bag location status updates and missing bag communications to passengers.

A more transparent future
Technology is therefore a critical enabler to transforming baggage handling. With the number of passengers continuing to increase year on year, smart end-to-end baggage tracking is clearly the future – enhancing operational efficiencies, controlling costs and, ultimately, improving the passenger journey.

Share this story:

Comments are closed.