Duty free retailer Heinemann has unveiled its new duty-free store in the departures area of Terminal 1 (T1) at Sydney Airport in Australia. The new outlet is the largest duty free offering at the airport.
Heinemann’s new flagship store has a contemporary layout with a clear line of sight for passengers to improve wayfinding. It has seven unique customer experiences including a premium spirits lounge, tasting bar, specific men’s products section, gifts section, cosmetics area, regional wine space and kids playground.
The new store opening represents the first stage of a 12-month project between Heinemann and Sydney Airport with the second stage set for completion in February 2016. This will include the addition of further in-store concepts and design installations, an extensive fashion and accessories range, a selection of gourmet food products and a custom-built dining concept from renowned Australian chef Luke Mangan.
Glyn Williams, general manager retail, Sydney Airport, said, “We could not be more proud to unveil the first phase of the incredible transformation of the largest tenancy of Heinemann’s duty-free presence at Sydney Airport’s T1 International terminal. Today we deliver the significant first phase of a compelling and bespoke duty free design while announcing first-to-airport brands and seven customized in-store consumer areas.”
Max Heinemann, CEO of Heinemann Asia-Pacific, said, “We’re giving passengers a world-class retail experience by drawing upon our global experience as well as our insights into the region and what makes Sydney unique.”
