London Luton Airport appoints CCD to design new wayfinding scheme

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London Luton Airport (LLA) has appointed CCD Design and Ergonomics to develop and implement a new wayfinding strategy for passengers at the airport.

CCD has been appointed following a competitive pitch and will be creating a new wayfinding strategy and design solution throughout the airport terminal, car parks and access roads. Luton Airport appointed CCD as part of its wider £100m (US$154m) redevelopment and investment program. 

Oliver Jaycock, head of marketing and strategic affairs at London Luton Airport, said, “Our £100m (US$154m) investment and redevelopment program will transform London Luton Airport, bringing tremendous benefits to passengers and other users of our airport. The plans will deliver a 50% increase in capacity, while the remodeled terminal will feature new retail and eating opportunities, as well as a much more efficient passenger flow through check-in and security. Wayfinding has a vital role in turning our plans into reality, ensuring that everyone can find their way into, through and out of the airport in a relaxed and efficient manner.” 

CCD’s in-house behavioral experts will undertake initial research to develop a better understanding of how people interact with the environment. From that the consultancy will develop the strategy, design guidelines, message schedules and location plans. The project builds on CCD’s previous work at London Gatwick and London Stansted airports.

Chris Girling, head of wayfinding for CCD, said, “London Luton Airport has ambitious plans and we are delighted to be part of that. Our objective is to help craft the perfect passenger experience through a wayfinding strategy and design solution across the airport estate. The key is to understand how people feel and act when they arrive and to develop a solution that makes visiting the airport stress free and enjoyable. The airport has recently undertaken a re-branding exercise through ICO Design Partners; we will be working with the playful, colorful designs to create wayfinding that is intuitive and informative while remaining true to the new brand.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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