Sydney Airport to launch updated digital content platform

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Sydney Airport in Australia has partnered with software developers Discovery Technology to launch a newly updated digital platform for passengers in Terminals 1 and 2.

The new package includes faster wi-fi speeds throughout the two terminals and a ‘wall garden’ homepage, which sends users targeted notifications for news, competitions, flight details and the latest retail and dining offers. The airport has also integrated SCALA media software with the wi-fi network allowing advertising, entertainment and travel specific content to be displayed across a number of in-terminal digital screens.

Martin Salter, head of advertising and new media, Sydney Airport, said, “Technology is an essential part of Sydney Airport’s business and increasingly important to passengers seeking more choice, control and connectivity. We recognize the need to align with strong industry partners like Discovery Technology to ensure we’re delivering the very best digital experience to passengers. Our goal is to provide a premium media platform for both brands and passengers.”

Brendan Williams, director at Discovery Technology, said, “We are delighted to partner with Sydney Airport on the digital innovation that will ultimately assist them in refining their digital content and providing exceptional opportunities for passengers to access a virtually endless supply of relevant information while they’re in the airport.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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