Westfield unveils all-in-one approach to airport development

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Left: A design rendering by Westfield of the Terminal 2 renovation project at Los Angeles International Airport

Retail operator Westfield has unveiled its new holistic development strategy to help operators grow non-aeronautical revenues while improving the passenger experience.

The group’s new motto, “One airport journey. One holistic experience”, will provide passengers with a range of information at all stages of their journey, while designing, funding and building next-generation terminal environments. This in turn enables the airports and airlines to grow non-aeronautical revenue to be invested in infrastructure and operations.

Dominic Lowe, executive vice president, Westfield, said, “Today’s consumers expect more than concessions upgrades. They want a seamless journey, one that’s connected physically and digitally, and that’s personalized to reduce the uncertainty, stress and tension that today’s air travelers face. We’re excited to partner and co-invest with airports and airlines to develop and manage a cohesive customer journey that increases customer satisfaction and revenue.”

Ziba Ghassemi, senior director of design, Westfield Airports, said, “Today, airlines and airports are competing fiercely on a global scale, and customers expect more. They want an efficient experience that provides them with time to shop, dine and relax.”

To view a video demonstration of Westfield’s new holistic approach click here.

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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