Lagardère Travel Retail has launched Tranzeet Deli at Dubai International (DXB), a dining concept inspired by New York’s delis and the design of urban transit networks. The concept is now open at DXB Terminal 3, near Gate A13.
The menu combines made-to-order all-day breakfast items with signature deli sandwiches, blending traditional deli fare with globally inspired flavors. Breakfast options include the First Stop BEC (bacon, egg and cheese), Spice Souk Asian Toast and the DXB Riser. Sandwich options include the Reuben Junction, Skyline Pastrami on Rye and Downtown D’Italian. Guests can also build their own sandwiches from a range of artisan breads and fillings. Every sandwich is served with whole pickles, and the drinks menu includes homemade iced teas, craft sodas, specialty organic coffees and premium teas.
The concept’s design draws on urban rail travel and DXB’s own airport train system, incorporating carriage-style seating, overhead handrails and grab handles, riveted metal finishes and transit-inspired wayfinding. Menu boards, signage and packaging continue the theme. Carriage-style digital ‘train windows’ display custom content showing Dubai’s deserts, historic neighborhoods, traditional souks and modern skyline.
Vadim Motlik, CEO at Lagardère Travel Retail UAE, said, “Tranzeet Deli is a strong example of our commitment to creating original concepts that are purpose-built for the markets and travelers we serve. Designed and developed in-house specifically for DXB, the concept combines a globally recognized deli culture with original storytelling inspired by the airport environment and the needs of today’s traveler.”
He added, “From the menu and guest experience to the transit-themed design, every element was carefully crafted to create a genuine sense of place. The result is a unique dining experience that celebrates both the spirit of travel and the city of Dubai.”
Alison Macdonald, vice president of commercial concession management at Dubai Airports, said, “Exceptional airport experiences are shaped not only by the quality and variety of what we offer but also by moments of discovery and a strong sense of place. The addition of Tranzeet Deli brings another high-quality dining option to DXB, reflecting our continued focus on keeping the airport experience fresh, relevant and engaging for our guests.”
In related news, Lagardère Travel Retail opens Italian dining concept at Warsaw Chopin Airport
