Passenger Terminal Today
  • News
    • A-C
      • Accessibility
      • Baggage
      • Biometrics
      • Boarding
      • Check in
      • Construction & Architecture
      • Covid-19
      • CSR
    • D-L
      • Displays & Signage
      • Expo
      • Food & Beverage
      • Ground Support
      • IT & Software
      • Lighting
      • Lounge
    • M-R
      • Operations
      • Parking
      • Passenger Experience
      • Personnel
      • Regulation & Policy
      • Retail
    • S-Z
      • Seating
      • Security
      • Self-service
      • Sustainability
      • Technology
      • Terminal
      • Wayfinding
      • Webinars
  • Opinion
  • Features
  • Online Magazines
    • Showcase 2024
    • September 2023
    • June 2023
    • April 2023
    • January 2023
    • Archive Issues
    • Subscribe Free
  • Videos
  • Webinars
  • Supplier Spotlight
  • Events
LinkedIn Facebook Twitter
  • Sign-up for Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
LinkedIn Facebook
Subscribe
Passenger Terminal Today
  • News
      • Accessibility
      • Baggage
      • Biometrics
      • Boarding
      • Check in
      • Construction & Architecture
      • Covid-19
      • CSR
      • Displays & Signage
      • Expo
      • Food & Beverage
      • Ground Support
      • IT & Software
      • Lighting
      • Lounge
      • Operations
      • Parking
      • Passenger Experience
      • Personnel
      • Regulation & Policy
      • Retail
      • Seating
      • Security
      • Self-service
      • Sustainability
      • Technology
      • Terminal
      • Wayfinding
      • Webinars
  • Opinion
  • Features
  • Online Magazines
    1. April 2025
    2. January 2025
    3. Showcase 2025
    4. September 2024
    5. June 2024
    6. Subscribe Free
    Featured
    April 2, 2025

    April 2025 issue is now available online!

    Online Magazines By Web Team
    Recent

    April 2025 issue is now available online!

    April 2, 2025

    January 2025 issue is now available online!

    December 11, 2024

    Passenger Terminal World Showcase 2025

    November 12, 2024
  • Videos
  • Webinars
  • Supplier Spotlight
  • Events
LinkedIn Facebook
Subscribe
Passenger Terminal Today
Features

Keeping it fresh

Kirstie PickeringBy Kirstie PickeringDecember 4, 20153 Mins Read

Airport operator Abu Dhabi Airports achieved record commercial sales of AED707.6m (US$193m) for the first six months of 2015, a 10.9% increase when compared with the same period in 2014. Dan Cappell, acting chief commercial officer, Abu Dhabi Airports, spoke to Passenger Terminal World about some of the methods behind driving commercial revenues.

How did the commercial team achieve record sales?

Sales at the airport are driven by the strength and diversity of the retail offerings. We are constantly striving to support each of our concessionaires to bring innovative concepts and appealing offers to passengers. We also develop new and exciting promotions to engage with people passing through duty free. Our aim is to surprise and delight travelers with new options every time they come to the airport.

What retail solutions do you have on offer?

Our retail offerings include a wide range of products especially tailored to appeal to frequent flyers. The wellness services available at each of our spas also help travelers in transit to relax and feel rejuvenated between flights. Finally, we know that many of the passengers visiting Abu Dhabi International Airport have discerning taste and a desire for the latest fashions. We cater to these guests by providing exclusive brands, world firsts, pop-up stores, and well known and luxury fashion outlets.

How do you encourage passengers to spend?

It’s all studied and planned. Initially, we ensure that the right products are at the right places and prices to meet our various customer profiles. Then, we link this plan with value for money pricing and the innovative promotional and marketing activities that include spend per head campaigns, where customers can win luxury cars, gold or cash.

How do you offset the cost of the main competition prizes such as the luxury cars?

We are very proactive in that sense as we budget for such major promotional campaigns ahead of time and then measure the results closely. Also, we believe that customer satisfaction offsets any cost.

What are the main challenges in arranging these competitions?

Our aim is to surprise passengers with things they have never seen before. As we constantly strive to be innovative and avoid repetition of campaigns, finding that creative spark can be a challenge. Fortunately we are blessed with a team that always seems to dream up something new.

What technologies are used to improve sales performance?

We promote all of Abu Dhabi International Airport’s services via our website, social media and digital advertising channels. We also use a combination of tools that range from detailed consumer research to sales data analysis. The data from these tools helps us track our performance, sales trends and the impact of our promotional and marketing activities.

What plans do you have to improve retail offering?

Currently we are working on finalizing the overall commercial offers for the new Midfield Terminal Building and we are extremely excited about how they are shaping up. With this project, entirely new concepts will help us to realize the airport’s incredible potential, and we believe that it will have a significant impact on our overall commercial plans.

December 4, 2015

Share. Twitter LinkedIn Facebook Email
Previous ArticlePlaza Premium opens Flight Club restaurant at Kuala Lumpur International
Next Article US$645m loan helps pave the way for Hong Kong International expansion program

Related Posts

Features

EXCLUSIVE FEATURE: How digital identity credentials are creating a new era of air travel

May 7, 20257 Mins Read
Features

EXCLUSIVE FEATURE: How effective are today’s approaches to neurodivergent airport passengers?

April 22, 202512 Mins Read
Features

SUPPLIER INTERVIEW: Marcus Reifenstahl, key account manager for building automation, Dunkermotoren

April 16, 20254 Mins Read
Latest News

Glasgow Airport unveils £5m electric bus fleet

May 9, 2025

Fresno Yosemite expands security checkpoint

May 9, 2025

DFW Airport and American Airlines expand Terminal F plans and increase investment to US$4bn

May 8, 2025

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Our Social Channels
  • Facebook
  • LinkedIn
Getting in Touch
  • Sign-up for Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT