A festive campaign at Heathrow Airport’s Terminal 3 aims to showcase Hendrick’s brand gins and provide lucky passengers with an early Christmas treat.
The promotion is situated on the prime ‘VIP’ site in the terminal where travelers can’t fail to miss the large snow globe containing the signature Hendrick’s bottle in a ‘snow’ flurry, while three Blackjack brand ambassadors greet them with the offer of a free sample drink. Travelers can choose from: the classic Hendrick’s and tonic, with cucumber garnish; a ‘Gin Buck’, including ginger ale and fresh lime juice; and the floral Hendrick’s Midsummer Solstice gin with tonic – the latest addition to the Hendrick’s range.
“Travelers who try one of our Hendrick’s options will be selected at random by the brand ambassadors to receive one of 1,000 branded crackers from our ‘Key to Curiosity’ chest, each containing a Christmas gift,” explained Robyn Freeman, senior liquor account manager at Blackjack. “And from December 12, for 11 days, one lucky traveler will get the chance to pull a special cracker containing the prize of a Hendrick’s’ pourer.”
The promotion runs until January 7.