LAX launches new digital marketplace

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Los Angeles International Airport (LAX) has launched a new digital marketplace and enhanced its FlyLAX.com website in a bid to improve efficiencies and experience for passengers at the airport. Passengers can now pre‐order food and shop online by viewing products and menus for numerous restaurants and retail stores at LAX.

Los Angeles World Airports (LAWA) created the upgraded experience in partnership with Unibail‐Rodamco‐Westfield (URW) Airports. Deborah Flint, CEO, LAWA, said, “LAX is proud to once again be at the forefront of innovation, piloting a new digital marketplace and showcasing a vision of the airport of the future. By utilizing new technologies, we are creating mobile, anticipatory guest experiences and taking a giant step forward in bringing the front door of LAX to the fingertips of travelers well before they set foot at the airport.”

The enhancements to the shopping and dining experience at LAX include the launch of a digital product catalog and digital food ordering services, powered by Grab. Guests can pre‐order food on their mobile device, Facebook messenger app or desktop/laptop computer by accessing FlyLAX.com and following the link to ‘Dining, Shopping and More’ or going directly to LAXShopDine.com. The initial launch includes seven restaurants from which guests can pre‐order meals, and new restaurants, features and amenities are anticipated in the future.

The new digital marketplace will enable airport guests to search and browse a growing online catalog of products, product information, digital menus and new offerings. Airport restaurant menus are being fully digitized, and curated retail products will be searchable online at FlyLAX.com.

“We want to take as much of the stress out of traveling as possible,” said Logan Meier, vice president of emerging technology, URW – the in‐terminal commercial manager of terminals 1, 2, 3, 6, Tom Bradley International Terminal and the US$1.6bn International Concourse that is opening in 2020. “That effort starts with us at the airport, working together with key stakeholders and partners, to enable new solutions that simplify the journey.”

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Helen has worked for UKi Media & Events for nearly a decade. She joined the company as assistant editor on Passenger Terminal World and since progressed to become editor of five publications, covering everything from aviation, logistics and e-commerce to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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