Swedavia chooses GrayMatter CPRM

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GrayMatter’s Car Park Revenue Management (CPRM) has been successfully implemented by Swedish airport operator Swedavia.

GrayMatter’s CPRM is a machine-learning-based solution that forecasts parking lot occupancy and optimizes car park slot prices with the objective of maximizing parking lot revenues. The system serves Stockholm and Goteborg Airports, which have around 15,000 slots across 17 parking lots and 7,000 slots across seven lots, respectively.

Vita Andrews, Swedavia’s head of parking, entry and mobility, said, “We are happy to have implemented this dynamic pricing system; this could accrue significant revenue gains for Swedavia.”

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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