Sydney Airport, in New South Wales, Australia, has signed a five-and-a-half-year deal with out-of-home advertising firm APN Outdoor for marketing rights across T1 International, T2 Domestic, T3 Domestic and external signage throughout the airport precinct.
Commencing January 1, 2019, the agreement will provide greater opportunities for global and local brands to showcase tailored digital content to Sydney Airport’s diverse range of passengers. APN’s new data and analytics platform Dn’A, as well as their extensive industry research, will help create campaigns to further improve the customer experience.
Glyn Williams, general manager retail, Sydney Airport, said, “The advertising category continues to be a growth opportunity for Sydney Airport and we’re focused on leveraging technology and data to connect with our customers in a more engaging way.
“This agreement includes digitization of existing assets and upgrading end of life signage, as well as new signage throughout the airport precinct. Sydney Airport will leverage APN’s innovative philosophy to rationalize, standardize and digitize signage across three terminals.”
James Warburton, CEO and managing director, APN Outdoor, said, “We’ve enjoyed a long-standing and positive relationship with Sydney Airport, so we’re really pleased to continue building on that partnership and to further evolve the needs of the business.
“Sydney Airport represents one of the most significant advertising contracts in Australia and the opportunity to improve engagement across the airport is an exciting proposition that we embrace wholeheartedly.”
