UK airport advertising expert Eye Airports has teamed up with the UK’s local weather provider The Weather Network to offer real-time weather information at airport locations across the UK.
Passengers flying to and from major UK destinations will be able to see up-to-the-minute local and international weather forecasts on state-of-the-art digital advertising screens around the airports.
Following a successful campaign at Manchester Airport, the 70-inch high definition digital screens have been rolled out exclusively to Eye Airports’ advertising sites at London Gatwick, London Stansted, East Midlands, Newcastle, Belfast International, Southampton and Bournemouth airports.
The campaign benefits from a stream of live information from The Weather Network delivered and powered by the latest BroadSign cloud-based, digital signage software. This helps maximize engagement with passengers through fresh, frequently updated, relevant weather content including The Weather Network’s unique feels like temperature indicator.
Travelers will also be able to download The Weather Network’s app and obtain accurate local forecasts up to 14 days ahead for 30,000 cities across the UK, as well as more than 65,000 locations internationally.
Tim Hufford, business development director, Eye Airports, said, “We can now provide passengers with relevant content as they embark on their outbound journeys. With our expert insight into the alert and attentive mindset of our passengers, we can engage them positively with the brand and continue this connection via the app. We have recognized a real need to showcase relevant digital content in conjunction with pure play display advertising and this campaign embodies that synergy.”
Taylor Emerson, managing director, Europe, The Weather Network, said, “We aim to be the UK’s local weather service by delivering relevant information in relevant locations. We are delighted to be working with Eye Airports in rolling out this new campaign and look forward to further opportunities to customize information relevant to travelers. Providing dynamic, local weather information on the go is an essential service and part of the modern connected world.”