Airports can now better control, manage and boost non-aeronautical revenues with the innovative world-first Concessionaire Analyzer+ (CA+) – a web-based software application that enables airports to improve the entire non-aeronautical funnel from sales data collection and BI reporting to contract and property management as well as billing.
CA+ seamlessly integrates into existing airport environments, collecting and storing non-aeronautical sales data in its secure database. It empowers airports to:
– Increase retail sales: The thorough real-time analysis afforded by CA+’s BI engine allows airports to segment and target passengers.
– Expand profitably: Know exactly what sells and generates the healthiest revenues while improving the retail mix to maximise revenue potential.
– Protect revenues: An automated, streamlined process enables airports to better control and manage the sector.
– Improve concessionaire relations: A dedicated, role-based web portal and shareable reports add value to all stakeholders to identify ‘points of improvement’ so that airport and concessionaires all benefit.
An extensive data management toolset is able to properly categorise sales data and derive reports against key metrics including assessment of spend by passenger, carrier, route, day and time, providing a clear picture of patterns and trends. Its API allows connections to such systems as FIDS and AODBs for a 360 view, and its contract and property management modules not only cover the entire funnel management but automate billing and reduce the workload of airport commercial teams.
As the old adage goes, what can be measured can be improved. CA+ provides all the data required by airports in a format that is actionable and straightforward, allowing operators to continuously improve their bottom line.
More information will be available about Concessionaire Analyzer+ at stand number 6045 at Passenger Terminal Expo 2015 on March 10-12 in Paris, France. For more information about the Expo and to register for the event, please click here.