After a fascinating discussion titled, ‘Tailored travel – is hyper-personalization the future of passenger experience?’ at the PTE World Conference, we caught up with panelist Gintare Norvilaite-Tautevice, the chief commercial officer of Lithuanian Airports, to hear her thoughts on the subject.
Hyper-personalization, she explains, means tailoring the airport experience to what each individual passenger wants. However, she points out that it’s possible to go too far. “There has to be space for excitement and unexpected moments,” she says.
It’s an intriguing area that could certainly benefit airports if they get it right. Watch the video to learn more.
Save the dates! PTE World 2027 will be held at RAI Amsterdam, April 6-8, 2027.
