Brisbane Airport in Australia has installed digital menus in all food and beverage outlets in its International Terminal as part of an initiative to improve the passenger experience for Asian travelers.
The menus contain English, Chinese, Japanese and Korean listings for 13 partner restaurants and have been developed by airport operator Brisbane Airport Corporation (BAC) in partnership with digital agency Klyp.
Toby Innes, head of retail and commercial for BAC, said, “Last year we welcomed more than five million passengers through the International Terminal and this is aimed at breaking down language barriers with passengers who might have difficulty with English menus.
“We want all of our passengers to feel the warmest welcome when they travel through our terminals and the introduction of these menus is a step in the right direction in making everyone feel at home at Brisbane Airport.
“The design of the software is dynamic in that it allows us to roll out further languages easily as other source markets increase, while also having scope to be rolled out across the Domestic Terminal.”