SSP grows bakery portfolio at Frankfurt Airport

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Food and beverage provider SSP Group PLC is adding two stores to its portfolio at Frankfurt Airport – BackWerk self-service bakery and French-inspired bakery chain Le Crobag.

The 145m2 (1,560ft2) BackWerk store is in the arrivals hall in Terminal 1 and will seat up to 30 people, while the 33m2 (355ft2) Le Crobag unit is landside between the terminals and the train station and will offer a comfortable seating area in the traditional French bistro style.

Karl Brauckmann, managing director of BackWerk Management GmbH, said, “As Germany’s largest bakery, we are convinced that our experience in quick-service catering will be ideal to meet demand at the airport. We are developing a new, commercially valuable channel.”

David Huschidarian, head of business development at Le Crobag, added, “Commuters as well as long-distance passengers can now treat themselves to oven-fresh, original French croissants and baguette specialties for their journey.”

The two store openings form part of a successful tender by SSP to run nine bakery and snack outlets at Frankfurt Airport. In addition to BackWerk and Le Crobag, SSP operates Brezelbäckerei Ditsch, Kamps Backstube, Perfect Day Micro, Wiener Feinbäcker Heberer and Heberer’s Traditional Bakery units.

Jan Kamp, director of business development and properties at SSP Germany, said, “The brand mix we proposed for this initiative was precisely tailored for the specific needs of all relevant customer groups at the airport. We will enhance the new units with a stronger takeaway focus and high-level service.”

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With a decade of experience in trade publishing, Hazel first joined UKi Media & Events in 2011 as assistant editor before progressing to editor of Business Airport International. After taking 18 months off to bring up her daughter and try her hand at marketing copywriting, she returned to UKi Media & Events in January 2018 to do what she loves best – magazine editing!

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