UAE-based airline Etihad Airways has collaborated with lounge operator No1 Lounges to transform its dedicated passenger lounge at London Heathrow Airport.
Known as The House, the new lounge will provide guests with a white-linen dining experience and a more extensive bar service, including freshly squeezed juices and smoothies, world coffees and a more sophisticated wine list.
Over the next year, the lounge will be reconfigured to include new lounge areas, a bar, dining room and reading room, as well as upgraded showers and prayer rooms. The new bar will also offer a comprehensive cocktail and mocktail list. The scope of the new lounge brand may be expanded to include other lounges.
Linda Celestino, vice president guest experience and delivery, Etihad Airways, said, “This is an innovative development for Etihad’s international lounge offering. No1 Lounges stood out for its operational skill and expertise, and for its creative approach to Etihad’s lounge needs.
“This new venture will enable the airline to maintain its brand presence, and at the same time enhance and improve the overall lounge experience for our premium guests. It will also provide an opportunity for our economy guests to upgrade their pre-flight experience.”
Phil Cameron, CEO, No1 Lounges, said, “We have worked closely with Etihad Airways over the last year to develop a new brand which complements its world-class inflight service, to modernize the lounge interiors and to broaden the lounge’s appeal.
“We applaud Etihad Airways for breaking new ground, by working so closely with an independent operator like No1. Together, we have found ways of improving the lounge experience for the airline’s guests, while creating a much more effective operating model.”