PTE live news: Scala showcases latest passenger engagement solutions

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Scala is demonstrating how its marketing technology and digital solutions improve airport operations while optimising passenger flow and guest experience, at the Passenger Terminal Expo.

The company’s departure display solution quickly supplies travellers with the important information they need about a flight. The digital display can be customised to include venue-specific branding and local weather conditions, and can display important safety information.

The dynamic wayfinding offering from Scala helps passengers navigate the airport by directing them to nearby gates and airport amenities such as baggage claims, concourses, ticketing and restrooms. The vibrant screen can also display weather and messages and it supports full-screen video takeovers.

Other solutions from the company include gate-dwell-time entertainment, where passengers are encouraged to use their own mobile device to play a competitive game with other passengers, shown on large-format displays; and interactive satisfaction surveys, the results of which can be monitored in real time, providing actionable insights to improve airport services.

Mark Mayfield, VP of Stratacache’s transportation division, said, “There is a clear trend among the world’s airports toward the use of a digital signage content management system instead of disparate display technologies with a specific use.

“A single display platform is more easily supported across disciplines in operations, retail and concessions, as well as in the airport’s administration offices. Scala is available at PTE 2019 to demonstrate and discuss its comprehensive suite of passenger analytics and engagement solutions and consulting and creative services, which airports can use across operations, as well as retail and concessions, to improve the passenger experience and ultimately generate more revenue.”

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Kirstie joined the team in early 2017 and brings writing, communications and client experience with her. Now an assistant editor, she produces content for our magazines and websites. Away from the office, you will find her blogging on her lifestyle website or searching the internet for photos of sausage dogs.

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