Paris-based Lagardère Travel Retail has opened two high-end stores at Hong Kong International Airport – Monocle travel retail and luxury shoe brand Stuart Weitzman.
The new Monocle unit, located at one of the airport’s key intersections, will be the first in a new roll-out of airport-based outposts for the brand, with an emphasis on books, periodicals, travel essentials and Monocle’s full range of products and special collaborations, including its popular travel guides. The standalone store occupies a significant retail footprint of 190m2 (2,045ft2).
Tyler Brûlé, editor-in-chief and owner of Monocle, said, “The launch of this new concept comes at the perfect time for our industry. Airport news and shop formats have not always been keeping pace with the retail industry in general and this debut seeks to raise the game for both the industry and customers.”
Also making its first foray into airport retail, Stuart Weitzman’s new store can be found after the security check-in at Hong Kong. The outlet has been designed to echo the footwear brand’s modern, feminine styles, and features discreet lighting, soft textures and smoked mirror perimeter walls.