Lindt & Sprüngli has been named Best-In-Class Confectionery Supplier in the 2019 Advantage Report Global Travel Retail study.
Lindt achieved top-tier ratings across all seven performance areas: overall, strategic alignment, people, category development, trade marketing, shopper marketing, and customer service. Within the regions, Lindt ranked first in the Americas and the Middle East, second in Europe and third in Asia Pacific.
Nestor Sanajko, director, global client business development at Advantage Group, said; “The Travel Retail Confectionery segment is consistently very competitive. The Lindt & Sprüngli team stood out especially in their partnership relationships and their drive toward innovation, complemented by excellence in their supply chain and customer service, which secured them the pole position in the 2019 report.”
The Advantage Report Global Travel Retail is an annual study based on qualitative and quantitative research, which this year saw more than 385 key stakeholders from 87 retailers evaluate the performance of their suppliers.