New loyalty program for Norway

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A new international customer loyalty program has launched in Norway’s Oslo, Bergen, Trondheim, Stavanger and Kristiansand airports.

The shops are operated by Travel Retail Norway (TRN), a joint venture between Gebr Heinemann and Norse Trade, under the name ‘Tax Free Norway’. The customer loyalty program is known as ‘Tax Free & Me – a Heinemann & Me Member’. Tax Free & Me members enjoy the same advantages as Heinemann & Me members and can collect points, redeem coupons and look forward to exclusive discounts at participating locations.

“We are delighted to be taking this important step in the international expansion of our customer loyalty program together with our partners TRN and the airport operator Avinor. Norway is a highly relevant market for us. The Norwegians are very loyal duty-free customers and, thanks to our loyalty program, we are now able to use this huge potential even better,” says Florian Seidel, vice president EMEA at Gebr Heinemann.

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Tara has worked for UKi Media & Events since 2013, initially as a freelancer. She has been a journalist for over a decade and has worked for a range of publications, including Personnel Today, Management Today and The Grocer.

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