Retail operator Nuance has unveiled a series of new beauty retail brands at Geneva International Airport in Switzerland. The latest offerings include an IOMA skin-care boutique, a Tom Ford Beauty counter with a range of cosmetics and fragrances and a La Prairie outlet also featuring skin-care products.
Henrik Ottosson, head of category for P&C and food, EMEA, for Nuance, said, “Together with the airport and our partners we are continuously exploring innovative ways to bring excitement to our passengers. The latest developments underpin our ambition to create beauty in the travel retail industry. This is once again an important launch underlining our commitment to add another degree of customer service and to upgrade the shopping experience at Geneva Airport. I would like to thank our brand partners, and Geneva Airport for their long-term support and commitment.”
Inside the shopping area, each brand has its own premium space and beauty advisors help passengers find the right products for their individual needs. Customers visiting the IOMA boutique will have access to the brand’s revolutionary skin care diagnosis device IOMA Sphere 2. This unique technology analyzes the individual skin type of the customer to create a tailor made skin-care product in store.
Jean Michel Karam, CEO and founder of IOMA, said, “IOMA is a game changer. For each woman, her precise diagnosis, her personalized skincare solution and the proof of results. It’s unique. With IOMA each woman is the starting point of her beauty.”